{"id":2015,"date":"2025-12-18T21:56:26","date_gmt":"2025-12-18T21:56:26","guid":{"rendered":"https:\/\/defi28jours.com\/?page_id=2015"},"modified":"2026-03-25T13:31:38","modified_gmt":"2026-03-25T13:31:38","slug":"nouvelles","status":"publish","type":"page","link":"https:\/\/defi28jours.com\/en\/nouvelles\/","title":{"rendered":"News"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2015\" class=\"elementor elementor-2015 elementor-2014\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe57bba e-flex e-con-boxed e-con e-parent\" data-id=\"fe57bba\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e59b5b e-con-full e-flex e-con e-child\" data-id=\"7e59b5b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a0d00b elementor-widget elementor-widget-heading\" data-id=\"8a0d00b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our challenge,<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f83ab elementor-widget elementor-widget-heading\" data-id=\"28f83ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The press is talking about it!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd8db25 e-flex e-con-boxed e-con e-parent\" data-id=\"fd8db25\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d974603 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"d974603\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:1611,&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas 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class: .elementor-element-21c851d *\/.elementor-1611 .elementor-element.elementor-element-21c851d .elementor-shortcode {\n    display: flex;\n    gap: 8px;\n    align-items: center;\n}\n\n.elementor-1611 .elementor-element.elementor-element-21c851d .post-category {\n    color: rgba(29, 12, 79, 0.60);\n    opacity: 0.7;\nfont-family: Akkurat;\nfont-size: 14px;\nfont-style: normal;\nfont-weight: 400;\nborder-bottom: 1px solid rgba(29, 12, 79, 0.60);\npadding: 0 0 4px 0;\n}\/* End custom CSS *\/\n\/* Start custom CSS for text-editor, class: .elementor-element-12bbc30 *\/.elementor-1611 .elementor-element.elementor-element-12bbc30 p {\n    margin: 0;\n}\/* End custom CSS *\/\n\/* Start custom CSS for icon, class: .elementor-element-3b161c9 *\/.elementor-1611 .elementor-element.elementor-element-3b161c9 .elementor-icon-wrapper {\n    display: flex\n}\/* End custom CSS *\/\n\/* Start custom CSS for container, class: .elementor-element-bb31ddd *\/.elementor-1611 .elementor-element.elementor-element-bb31ddd {\n    max-width: fit-content;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1611\" class=\"elementor elementor-1611 elementor-1456 e-loop-item e-loop-item-2051 post-2051 post type-post status-publish format-standard has-post-thumbnail hentry category-media-en\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-9e16f70 e-con-full e-flex e-con e-parent\" data-id=\"9e16f70\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3af1803 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3af1803\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"141\" height=\"45\" src=\"https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/12\/image-12.png\" class=\"attachment-large size-large wp-image-2011\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-853a751 e-con-full e-flex e-con e-child\" data-id=\"853a751\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59eb5fc e-con-full e-flex e-con e-child\" data-id=\"59eb5fc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab406df e-con-full e-flex e-con e-child\" data-id=\"ab406df\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2be24f2 e-con-full e-flex e-con e-child\" data-id=\"2be24f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fce3455 elementor-widget elementor-widget-text-editor\" data-id=\"fce3455\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGrenier\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c851d elementor-widget elementor-widget-shortcode\" data-id=\"21c851d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"post-category\">Media<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c999e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"43c999e\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 13th edition of the Jean Lapointe Foundation\u2019s 28 Day Alcohol-Free Challenge is in full swing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64d05f elementor-widget elementor-widget-post-info\" data-id=\"b64d05f\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7fcdc9b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time> 14 January 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3492f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"4e3492f\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tFor a long time, the ambassador model in philanthropy was based on a well-known equation: a highly visible public figure, a traditional large-scale campaign, television, billboards, creative production and a substantial investment. An effective model, but often inaccessible for foundations or smaller-scale initiatives. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-bb31ddd e-con-full e-flex e-con e-child\" data-id=\"bb31ddd\" data-element_type=\"container\" href=\"https:\/\/www.grenier.qc.ca\/actualites\/53312\/la-13e-edition-du-defi-28-jours-sans-alcool-de-la-fondation-jean-lapointe-bat-son-plein\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbc30 elementor-widget elementor-widget-text-editor\" data-id=\"12bbc30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read the article<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b161c9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3b161c9\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"13\" viewBox=\"0 0 16 13\" fill=\"none\"><path d=\"M0.500001 6.72671L9.24038e-07 6.72671L1.09888e-06 5.72671L0.500001 5.72671L0.500001 6.22671L0.500001 6.72671ZM15.5 5.72672C15.7761 5.72672 16 5.95057 16 6.22672C16 6.50286 15.7761 6.72672 15.5 6.72672L15.5 6.22672L15.5 5.72672ZM10.2308 12.0116L10.2308 12.5116L9.23077 12.5116L9.23077 12.0116L9.73077 12.0116L10.2308 12.0116ZM15.2021 5.84618C15.4444 5.71367 15.7482 5.80266 15.8807 6.04494C16.0132 6.28721 15.9242 6.59103 15.6819 6.72353L15.442 6.28486L15.2021 5.84618ZM9.23072 0.499971L9.23072 -2.89911e-05L10.2307 -2.88162e-05L10.2307 0.499971L9.73072 0.499971L9.23072 0.499971ZM0.500001 6.22671L0.500001 5.72671L15.442 5.72672L15.442 6.22672L15.442 6.72672L0.500001 6.72671L0.500001 6.22671ZM15.442 6.22672L15.442 5.72672L15.5 5.72672L15.5 6.22672L15.5 6.72672L15.442 6.72672L15.442 6.22672ZM9.73077 12.0116L9.23077 12.0116C9.23077 11.1875 9.67555 10.3919 10.2351 9.70325C10.8046 9.00249 11.5516 8.34125 12.2802 7.77678C13.0116 7.21004 13.7406 6.72845 14.2853 6.38918C14.5581 6.21925 14.7858 6.08433 14.9459 5.99154C15.026 5.94513 15.0893 5.90923 15.1329 5.88471C15.1547 5.87245 15.1716 5.86304 15.1832 5.85658C15.1891 5.85335 15.1936 5.85086 15.1967 5.84912C15.1983 5.84825 15.1996 5.84757 15.2005 5.84708C15.2009 5.84683 15.2013 5.84664 15.2015 5.84648C15.2017 5.84641 15.2018 5.84633 15.2019 5.8463C15.202 5.84623 15.2021 5.84618 15.442 6.28486C15.6819 6.72353 15.682 6.72351 15.682 6.72349C15.682 6.7235 15.682 6.72349 15.682 6.72351C15.6819 6.72355 15.6817 6.72364 15.6815 6.72377C15.681 6.72404 15.6802 6.7245 15.679 6.72514C15.6767 6.72642 15.673 6.72845 15.668 6.73121C15.6581 6.73674 15.6429 6.74518 15.6229 6.75643C15.5828 6.77894 15.5234 6.81268 15.4473 6.85677C15.2951 6.94497 15.0766 7.07441 14.814 7.23799C14.2878 7.56573 13.589 8.02773 12.8926 8.56727C12.1933 9.10909 11.5126 9.71684 11.0112 10.3339C10.4999 10.9631 10.2308 11.5341 10.2308 12.0116L9.73077 12.0116ZM15.442 6.22672C15.2542 6.69013 15.2541 6.69007 15.2539 6.69C15.2538 6.68997 15.2537 6.6899 15.2535 6.68983C15.2532 6.6897 15.2527 6.68953 15.2522 6.68932C15.2512 6.68891 15.2499 6.68836 15.2482 6.68767C15.2448 6.68628 15.2401 6.68433 15.234 6.68182C15.2219 6.67679 15.2045 6.66952 15.1822 6.66005C15.1376 6.6411 15.0734 6.6133 14.9922 6.57695C14.8299 6.50428 14.5998 6.39725 14.3243 6.2582C13.7745 5.98072 13.0381 5.57263 12.2985 5.052C11.5615 4.53318 10.8039 3.89051 10.2266 3.13918C9.64877 2.3871 9.23072 1.49798 9.23072 0.499971L9.73072 0.499971L10.2307 0.499971C10.2307 1.20836 10.5266 1.88827 11.0196 2.52991C11.5132 3.17229 12.1834 3.74802 12.8742 4.23428C13.5624 4.71874 14.2538 5.10244 14.7749 5.36547C15.0348 5.49667 15.2509 5.59708 15.4009 5.66429C15.4759 5.69788 15.5344 5.72313 15.5734 5.73974C15.593 5.74805 15.6077 5.75419 15.6172 5.75813C15.6219 5.7601 15.6254 5.76152 15.6275 5.76238C15.6285 5.76282 15.6292 5.76311 15.6296 5.76326C15.6298 5.76334 15.6299 5.76338 15.6299 5.76339C15.6299 5.76339 15.6299 5.76337 15.6299 5.76337C15.6298 5.76334 15.6297 5.76331 15.442 6.22672Z\" fill=\"currentColor\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1611\" class=\"elementor elementor-1611 elementor-1456 e-loop-item e-loop-item-2030 post-2030 post type-post status-publish format-standard has-post-thumbnail hentry category-media-en\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-9e16f70 e-con-full e-flex e-con e-parent\" data-id=\"9e16f70\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3af1803 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3af1803\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"570\" height=\"128\" src=\"https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/12\/Logo-Educ-Alcool.png\" class=\"attachment-large size-large wp-image-2012\" alt=\"\" srcset=\"https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/12\/Logo-Educ-Alcool.png 570w, https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/12\/Logo-Educ-Alcool-300x67.png 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-853a751 e-con-full e-flex e-con e-child\" data-id=\"853a751\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59eb5fc e-con-full e-flex e-con e-child\" data-id=\"59eb5fc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab406df e-con-full e-flex e-con e-child\" data-id=\"ab406df\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2be24f2 e-con-full e-flex e-con e-child\" data-id=\"2be24f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fce3455 elementor-widget elementor-widget-text-editor\" data-id=\"fce3455\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEduc&#8217;Alcool\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c851d elementor-widget elementor-widget-shortcode\" data-id=\"21c851d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"post-category\">Media<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c999e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"43c999e\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reimagined drink menus to encourage informed choices: \u00c9duc\u2019alcool\u2019s Alternalcool Grant returns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64d05f elementor-widget elementor-widget-post-info\" data-id=\"b64d05f\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7fcdc9b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time> 7 January 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3492f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"4e3492f\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAs the new year begins, \u00c9duc\u2019alcool reaffirms its mission to support Quebecers in making responsible choices when it comes to alcohol consumption. The organization continues its awareness mandate by implementing concrete initiatives carried out with trusted partners, notably bars and restaurants across Quebec.  \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-bb31ddd e-con-full e-flex e-con e-child\" data-id=\"bb31ddd\" data-element_type=\"container\" href=\"https:\/\/www.educalcool.qc.ca\/medias\/des-cartes-de-boissons-repensees-pour-favoriser-des-choix-eclaires-la-bourse-alternalcool-deducalcool-est-de-retour\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbc30 elementor-widget elementor-widget-text-editor\" data-id=\"12bbc30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read the article<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b161c9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3b161c9\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"13\" viewBox=\"0 0 16 13\" fill=\"none\"><path d=\"M0.500001 6.72671L9.24038e-07 6.72671L1.09888e-06 5.72671L0.500001 5.72671L0.500001 6.22671L0.500001 6.72671ZM15.5 5.72672C15.7761 5.72672 16 5.95057 16 6.22672C16 6.50286 15.7761 6.72672 15.5 6.72672L15.5 6.22672L15.5 5.72672ZM10.2308 12.0116L10.2308 12.5116L9.23077 12.5116L9.23077 12.0116L9.73077 12.0116L10.2308 12.0116ZM15.2021 5.84618C15.4444 5.71367 15.7482 5.80266 15.8807 6.04494C16.0132 6.28721 15.9242 6.59103 15.6819 6.72353L15.442 6.28486L15.2021 5.84618ZM9.23072 0.499971L9.23072 -2.89911e-05L10.2307 -2.88162e-05L10.2307 0.499971L9.73072 0.499971L9.23072 0.499971ZM0.500001 6.22671L0.500001 5.72671L15.442 5.72672L15.442 6.22672L15.442 6.72672L0.500001 6.72671L0.500001 6.22671ZM15.442 6.22672L15.442 5.72672L15.5 5.72672L15.5 6.22672L15.5 6.72672L15.442 6.72672L15.442 6.22672ZM9.73077 12.0116L9.23077 12.0116C9.23077 11.1875 9.67555 10.3919 10.2351 9.70325C10.8046 9.00249 11.5516 8.34125 12.2802 7.77678C13.0116 7.21004 13.7406 6.72845 14.2853 6.38918C14.5581 6.21925 14.7858 6.08433 14.9459 5.99154C15.026 5.94513 15.0893 5.90923 15.1329 5.88471C15.1547 5.87245 15.1716 5.86304 15.1832 5.85658C15.1891 5.85335 15.1936 5.85086 15.1967 5.84912C15.1983 5.84825 15.1996 5.84757 15.2005 5.84708C15.2009 5.84683 15.2013 5.84664 15.2015 5.84648C15.2017 5.84641 15.2018 5.84633 15.2019 5.8463C15.202 5.84623 15.2021 5.84618 15.442 6.28486C15.6819 6.72353 15.682 6.72351 15.682 6.72349C15.682 6.7235 15.682 6.72349 15.682 6.72351C15.6819 6.72355 15.6817 6.72364 15.6815 6.72377C15.681 6.72404 15.6802 6.7245 15.679 6.72514C15.6767 6.72642 15.673 6.72845 15.668 6.73121C15.6581 6.73674 15.6429 6.74518 15.6229 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5.59708 15.4009 5.66429C15.4759 5.69788 15.5344 5.72313 15.5734 5.73974C15.593 5.74805 15.6077 5.75419 15.6172 5.75813C15.6219 5.7601 15.6254 5.76152 15.6275 5.76238C15.6285 5.76282 15.6292 5.76311 15.6296 5.76326C15.6298 5.76334 15.6299 5.76338 15.6299 5.76339C15.6299 5.76339 15.6299 5.76337 15.6299 5.76337C15.6298 5.76334 15.6297 5.76331 15.442 6.22672Z\" fill=\"currentColor\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1611\" class=\"elementor elementor-1611 elementor-1456 e-loop-item e-loop-item-2027 post-2027 post type-post status-publish format-standard has-post-thumbnail hentry category-media-en\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-9e16f70 e-con-full e-flex e-con e-parent\" data-id=\"9e16f70\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3af1803 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3af1803\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"991\" height=\"901\" src=\"https:\/\/defi28jours.com\/wp-content\/uploads\/2026\/01\/Capture-article-Noovo.png\" class=\"attachment-large size-large wp-image-2028\" alt=\"\" srcset=\"https:\/\/defi28jours.com\/wp-content\/uploads\/2026\/01\/Capture-article-Noovo.png 991w, https:\/\/defi28jours.com\/wp-content\/uploads\/2026\/01\/Capture-article-Noovo-300x273.png 300w, https:\/\/defi28jours.com\/wp-content\/uploads\/2026\/01\/Capture-article-Noovo-768x698.png 768w\" sizes=\"(max-width: 991px) 100vw, 991px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-853a751 e-con-full e-flex e-con e-child\" data-id=\"853a751\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59eb5fc e-con-full e-flex e-con e-child\" data-id=\"59eb5fc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab406df e-con-full e-flex e-con e-child\" data-id=\"ab406df\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2be24f2 e-con-full e-flex e-con e-child\" data-id=\"2be24f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fce3455 elementor-widget elementor-widget-text-editor\" data-id=\"fce3455\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNoovo\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c851d elementor-widget elementor-widget-shortcode\" data-id=\"21c851d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"post-category\">Media<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c999e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"43c999e\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The benefits of rethinking your relationship with alcohol with the 28 Day Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64d05f elementor-widget elementor-widget-post-info\" data-id=\"b64d05f\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7fcdc9b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time> 6 January 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3492f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"4e3492f\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tWithout necessarily being alcoholics and having hit rock bottom, many Quebecers are questioning their alcohol consumption.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-bb31ddd e-con-full e-flex e-con e-child\" data-id=\"bb31ddd\" data-element_type=\"container\" href=\"https:\/\/www.noovo.info\/nouvelles\/sante\/article\/les-bienfaits-de-repenser-sa-relation-avec-lalcool-avec-le-defi-28-jours\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbc30 elementor-widget elementor-widget-text-editor\" data-id=\"12bbc30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read the article<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b161c9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3b161c9\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"13\" viewBox=\"0 0 16 13\" fill=\"none\"><path d=\"M0.500001 6.72671L9.24038e-07 6.72671L1.09888e-06 5.72671L0.500001 5.72671L0.500001 6.22671L0.500001 6.72671ZM15.5 5.72672C15.7761 5.72672 16 5.95057 16 6.22672C16 6.50286 15.7761 6.72672 15.5 6.72672L15.5 6.22672L15.5 5.72672ZM10.2308 12.0116L10.2308 12.5116L9.23077 12.5116L9.23077 12.0116L9.73077 12.0116L10.2308 12.0116ZM15.2021 5.84618C15.4444 5.71367 15.7482 5.80266 15.8807 6.04494C16.0132 6.28721 15.9242 6.59103 15.6819 6.72353L15.442 6.28486L15.2021 5.84618ZM9.23072 0.499971L9.23072 -2.89911e-05L10.2307 -2.88162e-05L10.2307 0.499971L9.73072 0.499971L9.23072 0.499971ZM0.500001 6.22671L0.500001 5.72671L15.442 5.72672L15.442 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5.66429C15.4759 5.69788 15.5344 5.72313 15.5734 5.73974C15.593 5.74805 15.6077 5.75419 15.6172 5.75813C15.6219 5.7601 15.6254 5.76152 15.6275 5.76238C15.6285 5.76282 15.6292 5.76311 15.6296 5.76326C15.6298 5.76334 15.6299 5.76338 15.6299 5.76339C15.6299 5.76339 15.6299 5.76337 15.6299 5.76337C15.6298 5.76334 15.6297 5.76331 15.442 6.22672Z\" fill=\"currentColor\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1611\" class=\"elementor elementor-1611 elementor-1456 e-loop-item e-loop-item-1915 post-1915 post type-post status-publish format-standard has-post-thumbnail hentry category-media-en category-non-classifiee\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-9e16f70 e-con-full e-flex e-con e-parent\" data-id=\"9e16f70\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3af1803 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3af1803\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/12\/Ambassadeurs-Defi-28jours-2026-1024x1024.jpg\" class=\"attachment-large size-large wp-image-1916\" alt=\"\" srcset=\"https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/12\/Ambassadeurs-Defi-28jours-2026-1024x1024.jpg 1024w, https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/12\/Ambassadeurs-Defi-28jours-2026-300x300.jpg 300w, https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/12\/Ambassadeurs-Defi-28jours-2026-150x150.jpg 150w, https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/12\/Ambassadeurs-Defi-28jours-2026-768x768.jpg 768w, https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/12\/Ambassadeurs-Defi-28jours-2026.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-853a751 e-con-full e-flex e-con e-child\" data-id=\"853a751\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59eb5fc e-con-full e-flex e-con e-child\" data-id=\"59eb5fc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab406df e-con-full e-flex e-con e-child\" data-id=\"ab406df\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2be24f2 e-con-full e-flex e-con e-child\" data-id=\"2be24f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fce3455 elementor-widget elementor-widget-text-editor\" data-id=\"fce3455\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFondation Jean Lapointe\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c851d elementor-widget elementor-widget-shortcode\" data-id=\"21c851d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"post-category\">Media<\/span><span class=\"post-category\">Non classifi\u00e9(e)<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c999e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"43c999e\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Launching the 13th edition of the 28-Day Sober Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64d05f elementor-widget elementor-widget-post-info\" data-id=\"b64d05f\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7fcdc9b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time> 11 December 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3492f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"4e3492f\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tMONTREAL, December 2, 2025 - For a 13th consecutive year, the Jean Lapointe Foundation invites the Quebec population to take up the 28-Day Sober Challenge, an initiative that has become, over the years, one of the most important awareness campaigns on alcohol consumption in Quebec. This year, the goal is to raise $500,000 to support prevention, family support and addiction treatment programs across Quebec offered by Maison Jean Lapointe. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-bb31ddd e-con-full e-flex e-con e-child\" data-id=\"bb31ddd\" data-element_type=\"container\" href=\"https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/12\/D28J_Communique-de-presse-2026.Sous-embargo.pdf\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbc30 elementor-widget elementor-widget-text-editor\" data-id=\"12bbc30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read the article<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b161c9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3b161c9\" 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5.69788 15.5344 5.72313 15.5734 5.73974C15.593 5.74805 15.6077 5.75419 15.6172 5.75813C15.6219 5.7601 15.6254 5.76152 15.6275 5.76238C15.6285 5.76282 15.6292 5.76311 15.6296 5.76326C15.6298 5.76334 15.6299 5.76338 15.6299 5.76339C15.6299 5.76339 15.6299 5.76337 15.6299 5.76337C15.6298 5.76334 15.6297 5.76331 15.442 6.22672Z\" fill=\"currentColor\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1611\" class=\"elementor elementor-1611 elementor-1456 e-loop-item e-loop-item-1609 post-1609 post type-post status-publish format-standard has-post-thumbnail hentry category-media-en\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-9e16f70 e-con-full e-flex e-con e-parent\" data-id=\"9e16f70\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3af1803 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3af1803\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/11\/03098_0436399215b36c-83c0-4f10-8110-62639578d5ce_ORIGINAL-1024x683.jpg\" class=\"attachment-large size-large wp-image-1595\" alt=\"\" srcset=\"https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/11\/03098_0436399215b36c-83c0-4f10-8110-62639578d5ce_ORIGINAL-1024x683.jpg 1024w, https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/11\/03098_0436399215b36c-83c0-4f10-8110-62639578d5ce_ORIGINAL-300x200.jpg 300w, https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/11\/03098_0436399215b36c-83c0-4f10-8110-62639578d5ce_ORIGINAL-768x512.jpg 768w, https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/11\/03098_0436399215b36c-83c0-4f10-8110-62639578d5ce_ORIGINAL.avif 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-853a751 e-con-full e-flex e-con e-child\" data-id=\"853a751\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59eb5fc e-con-full e-flex e-con e-child\" data-id=\"59eb5fc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab406df e-con-full e-flex e-con e-child\" data-id=\"ab406df\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2be24f2 e-con-full e-flex e-con e-child\" data-id=\"2be24f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fce3455 elementor-widget elementor-widget-text-editor\" data-id=\"fce3455\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJournal de Montr\u00e9al\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c851d elementor-widget elementor-widget-shortcode\" data-id=\"21c851d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"post-category\">Media<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c999e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"43c999e\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">23 years sober: from alcoholic teenager to corporate CEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64d05f elementor-widget elementor-widget-post-info\" data-id=\"b64d05f\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7fcdc9b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time> 29 January 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3492f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"4e3492f\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tA Montrealer who started drinking alcohol at the age of 13 managed to kick the addiction passed down from father to son, and now boasts 23 years of sobriety as well as being CEO of his own company.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-bb31ddd e-con-full e-flex e-con e-child\" data-id=\"bb31ddd\" data-element_type=\"container\" href=\"https:\/\/www.journaldemontreal.com\/2025\/01\/29\/il-na-pas-bu-depuis-23-ans-dadolescent-alcoolique-a-pdg-dune-entreprise\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbc30 elementor-widget elementor-widget-text-editor\" data-id=\"12bbc30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read the article<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b161c9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3b161c9\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"13\" viewBox=\"0 0 16 13\" fill=\"none\"><path d=\"M0.500001 6.72671L9.24038e-07 6.72671L1.09888e-06 5.72671L0.500001 5.72671L0.500001 6.22671L0.500001 6.72671ZM15.5 5.72672C15.7761 5.72672 16 5.95057 16 6.22672C16 6.50286 15.7761 6.72672 15.5 6.72672L15.5 6.22672L15.5 5.72672ZM10.2308 12.0116L10.2308 12.5116L9.23077 12.5116L9.23077 12.0116L9.73077 12.0116L10.2308 12.0116ZM15.2021 5.84618C15.4444 5.71367 15.7482 5.80266 15.8807 6.04494C16.0132 6.28721 15.9242 6.59103 15.6819 6.72353L15.442 6.28486L15.2021 5.84618ZM9.23072 0.499971L9.23072 -2.89911e-05L10.2307 -2.88162e-05L10.2307 0.499971L9.73072 0.499971L9.23072 0.499971ZM0.500001 6.22671L0.500001 5.72671L15.442 5.72672L15.442 6.22672L15.442 6.72672L0.500001 6.72671L0.500001 6.22671ZM15.442 6.22672L15.442 5.72672L15.5 5.72672L15.5 6.22672L15.5 6.72672L15.442 6.72672L15.442 6.22672ZM9.73077 12.0116L9.23077 12.0116C9.23077 11.1875 9.67555 10.3919 10.2351 9.70325C10.8046 9.00249 11.5516 8.34125 12.2802 7.77678C13.0116 7.21004 13.7406 6.72845 14.2853 6.38918C14.5581 6.21925 14.7858 6.08433 14.9459 5.99154C15.026 5.94513 15.0893 5.90923 15.1329 5.88471C15.1547 5.87245 15.1716 5.86304 15.1832 5.85658C15.1891 5.85335 15.1936 5.85086 15.1967 5.84912C15.1983 5.84825 15.1996 5.84757 15.2005 5.84708C15.2009 5.84683 15.2013 5.84664 15.2015 5.84648C15.2017 5.84641 15.2018 5.84633 15.2019 5.8463C15.202 5.84623 15.2021 5.84618 15.442 6.28486C15.6819 6.72353 15.682 6.72351 15.682 6.72349C15.682 6.7235 15.682 6.72349 15.682 6.72351C15.6819 6.72355 15.6817 6.72364 15.6815 6.72377C15.681 6.72404 15.6802 6.7245 15.679 6.72514C15.6767 6.72642 15.673 6.72845 15.668 6.73121C15.6581 6.73674 15.6429 6.74518 15.6229 6.75643C15.5828 6.77894 15.5234 6.81268 15.4473 6.85677C15.2951 6.94497 15.0766 7.07441 14.814 7.23799C14.2878 7.56573 13.589 8.02773 12.8926 8.56727C12.1933 9.10909 11.5126 9.71684 11.0112 10.3339C10.4999 10.9631 10.2308 11.5341 10.2308 12.0116L9.73077 12.0116ZM15.442 6.22672C15.2542 6.69013 15.2541 6.69007 15.2539 6.69C15.2538 6.68997 15.2537 6.6899 15.2535 6.68983C15.2532 6.6897 15.2527 6.68953 15.2522 6.68932C15.2512 6.68891 15.2499 6.68836 15.2482 6.68767C15.2448 6.68628 15.2401 6.68433 15.234 6.68182C15.2219 6.67679 15.2045 6.66952 15.1822 6.66005C15.1376 6.6411 15.0734 6.6133 14.9922 6.57695C14.8299 6.50428 14.5998 6.39725 14.3243 6.2582C13.7745 5.98072 13.0381 5.57263 12.2985 5.052C11.5615 4.53318 10.8039 3.89051 10.2266 3.13918C9.64877 2.3871 9.23072 1.49798 9.23072 0.499971L9.73072 0.499971L10.2307 0.499971C10.2307 1.20836 10.5266 1.88827 11.0196 2.52991C11.5132 3.17229 12.1834 3.74802 12.8742 4.23428C13.5624 4.71874 14.2538 5.10244 14.7749 5.36547C15.0348 5.49667 15.2509 5.59708 15.4009 5.66429C15.4759 5.69788 15.5344 5.72313 15.5734 5.73974C15.593 5.74805 15.6077 5.75419 15.6172 5.75813C15.6219 5.7601 15.6254 5.76152 15.6275 5.76238C15.6285 5.76282 15.6292 5.76311 15.6296 5.76326C15.6298 5.76334 15.6299 5.76338 15.6299 5.76339C15.6299 5.76339 15.6299 5.76337 15.6299 5.76337C15.6298 5.76334 15.6297 5.76331 15.442 6.22672Z\" fill=\"currentColor\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1611\" class=\"elementor elementor-1611 elementor-1456 e-loop-item e-loop-item-1608 post-1608 post type-post status-publish format-standard has-post-thumbnail hentry category-media-en\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-9e16f70 e-con-full e-flex e-con e-parent\" data-id=\"9e16f70\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3af1803 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3af1803\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"221\" src=\"https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/01\/image-1.png\" class=\"attachment-large size-large wp-image-1727\" alt=\"\" srcset=\"https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/01\/image-1.png 540w, https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/01\/image-1-300x123.png 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-853a751 e-con-full e-flex e-con e-child\" data-id=\"853a751\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59eb5fc e-con-full e-flex e-con e-child\" data-id=\"59eb5fc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab406df e-con-full e-flex e-con e-child\" data-id=\"ab406df\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2be24f2 e-con-full e-flex e-con e-child\" data-id=\"2be24f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fce3455 elementor-widget elementor-widget-text-editor\" data-id=\"fce3455\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tQUB\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c851d elementor-widget elementor-widget-shortcode\" data-id=\"21c851d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"post-category\">Media<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c999e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"43c999e\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sober for 23 years: from alcoholic teenager to corporate CEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64d05f elementor-widget elementor-widget-post-info\" data-id=\"b64d05f\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7fcdc9b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time> 29 January 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3492f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"4e3492f\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tInterview with Jean-Philippe Desjardins, founder and CEO of marketing agency Wallrus.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-bb31ddd e-con-full e-flex e-con e-child\" data-id=\"bb31ddd\" data-element_type=\"container\" href=\"https:\/\/www.qub.ca\/video\/pdg-1019206048\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbc30 elementor-widget elementor-widget-text-editor\" data-id=\"12bbc30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read the article<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b161c9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3b161c9\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"13\" viewBox=\"0 0 16 13\" fill=\"none\"><path d=\"M0.500001 6.72671L9.24038e-07 6.72671L1.09888e-06 5.72671L0.500001 5.72671L0.500001 6.22671L0.500001 6.72671ZM15.5 5.72672C15.7761 5.72672 16 5.95057 16 6.22672C16 6.50286 15.7761 6.72672 15.5 6.72672L15.5 6.22672L15.5 5.72672ZM10.2308 12.0116L10.2308 12.5116L9.23077 12.5116L9.23077 12.0116L9.73077 12.0116L10.2308 12.0116ZM15.2021 5.84618C15.4444 5.71367 15.7482 5.80266 15.8807 6.04494C16.0132 6.28721 15.9242 6.59103 15.6819 6.72353L15.442 6.28486L15.2021 5.84618ZM9.23072 0.499971L9.23072 -2.89911e-05L10.2307 -2.88162e-05L10.2307 0.499971L9.73072 0.499971L9.23072 0.499971ZM0.500001 6.22671L0.500001 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data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3af1803 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3af1803\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"221\" src=\"https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/11\/image-1-1.png\" class=\"attachment-large size-large wp-image-1465\" alt=\"\" srcset=\"https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/11\/image-1-1.png 540w, https:\/\/defi28jours.com\/wp-content\/uploads\/2025\/11\/image-1-1-300x123.png 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-853a751 e-con-full e-flex e-con e-child\" data-id=\"853a751\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59eb5fc e-con-full e-flex e-con e-child\" data-id=\"59eb5fc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab406df e-con-full e-flex e-con e-child\" data-id=\"ab406df\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2be24f2 e-con-full e-flex e-con e-child\" data-id=\"2be24f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fce3455 elementor-widget elementor-widget-text-editor\" data-id=\"fce3455\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGrenier\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c851d elementor-widget elementor-widget-shortcode\" data-id=\"21c851d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"post-category\">Media<\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c999e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"43c999e\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">K72 signs the new image for the 28-Day Alcohol-Free Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64d05f elementor-widget elementor-widget-post-info\" data-id=\"b64d05f\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7fcdc9b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time> 21 January 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3492f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"4e3492f\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThe Fondation Jean Lapointe recently entrusted K72 with the image and campaign mandates for the 28-Day Alcohol-Free Challenge, the well-known February challenge that has been rallying Quebecers around sobriety for 12 years now.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-bb31ddd e-con-full e-flex e-con e-child\" data-id=\"bb31ddd\" data-element_type=\"container\" href=\"https:\/\/www.grenier.qc.ca\/actualites\/46592\/k72-signe-la-nouvelle-image-pour-le-defi-28-jours-sans-alcool\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12bbc30 elementor-widget elementor-widget-text-editor\" data-id=\"12bbc30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Read the article<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b161c9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3b161c9\" data-element_type=\"widget\" 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