Privacy Policy

Last updated: October 8, 2025

Thank you for visiting the website of the 28-Day Alcohol-Free Challenge, owned by the Jean Lapointe Foundation (“JLF”). This privacy policy (the “Privacy Policy” or “Policy”) explains how the JLF collects, uses, discloses, and protects personal information. “Personal information” means any information relating to an individual that directly or indirectly identifies them, in the course of their activities, including the use of the website accessible at https://defi28jours.com/en (the “Website”) and available services (collectively, the “Services”).

Who we are

In this Policy, any reference to FJL includes all companies within its corporate group, its divisions and other companies within its corporate group, its suppliers or licensors, as well as their respective employees, officers, directors, shareholders, agents, subcontractors, and other representatives. The terms “we,” “us,” and “our” therefore refer to the entity within this group that is responsible for processing your personal information. The terms “you,” “your,” and “yours” refer to any individual who may be affected by personal information for which we are responsible, including users of the Services and visitors to the Website.

The purpose of this Privacy Policy is to present our practices regarding the collection, use, disclosure and management of personal information provided on the Website or otherwise collected in the context of FJL’s activities.

If you do not agree to the terms of our collection, use, disclosure, sharing, and management of personal information as set out in this Privacy Policy, you may choose not to provide us with your personal information or otherwise discontinue using our products and services. However, if you choose not to provide us with your personal information, we may not be able to provide you with all or part of our products and services.

When and how we collect your personal information

We collect the personal information you provide to us in various ways, including:

(a) Through our direct exchanges

We collect the personal information you provide to us in connection with your use of the Services, for example:

When you fill out our Service subscription forms and account or user profile creation forms, and each time you change your settings and related information, if applicable;
When you use the interactive features of the Website;
When you communicate with us about the Services, including for the purpose of asking a question, submitting a comment or making a complaint (customer service);
When you sign up to our mailing lists, to receive communications by email or messaging services, as applicable, regarding the latest news and developments of the Services, or to receive advertising or promotional communications concerning the Services;
When you respond to a survey appearing on the Website or via a link on the Website leading you to a third-party website for the purposes of the survey.

(b) Through automated technologies or interactions

When you use our Services or visit our Website, your device and our servers automatically exchange certain information. We collect certain technical data about your equipment and online browsing, including cookies and web beacons. These tools are used to personalize your experience. Depending on the circumstances, some of this data may constitute personal information.

Our website uses a technology called “cookies.” A cookie is a small data file that our website can send to your browser, which can then be stored on your computer’s hard drive to allow us to recognize you on subsequent visits. We use cookies to understand which parts of our website are useful and which parts need improvement, enabling us to plan website enhancements.

We use different types of cookies on our website:

Essential or strictly necessary cookies

These cookies are essential for the basic operation of the Website. They enable, among other things, secure browsing and access to protected areas of the site. Some are installed directly by our site to ensure certain technical or security functionalities.
Functional cookies
These cookies allow the Website to remember your choices (such as your preferred language) in order to offer a more personalized experience.
Analytical cookies
These cookies collect anonymous information about how visitors use our site, including the most visited pages and any errors encountered. This data is used exclusively to improve the site’s functionality.
Advertising cookies (tracking)
We also use third-party cookies, such as Facebook Pixel or Google Ads, to track your interactions and offer you targeted advertising based on your interests and browsing behavior. These cookies may track your activity across different websites. For more information, see the section “INTEREST-BASED ADVERTISING”.

If cookies allow us to identify you, locate you, or profile you, we will strive to ask for your permission before activating them. You can manage or disable cookies at any time by changing your browser settings. However, disabling certain cookies may affect some website functionalities.

(c) Through third parties

We do not automatically collect any personal information from third parties, nor do we consult external sources to obtain information about users of our Website.

However, in the context of certain activities, particularly during transactions carried out on our Website, such as donations, we may receive personal information provided by third parties or by users themselves, in order to complete the provision of our Services. For example:

We may receive, via our payment service providers (such as Moneris), certain information necessary for issuing donation receipts, such as names, amounts given and contact details;
We may also receive lists of donors or users from partners who have obtained your consent to share this information with us.

In all cases, we ensure that the information received is used only for the intended purposes and in accordance with our privacy policy.

Interest-based advertising

We use targeted cookies as part of our marketing. When these technologies allow us to identify you, locate you, or profile you, we will ask for your consent. In practice, this means that we may use third parties, such as Google, to:

Remarketing involves displaying advertisements to people who have already visited our website on websites other than our own, including through Google Analytics (a web analytics service). In such cases, the third parties involved, including Google, may display our advertisements on websites across the internet.
Using the following Google Analytics functions: creating reports on recorded impressions of our ads (i.e., a solution for placing ads on a set of news sites, blogs and other specialized websites) to attract more potential customers; integration with any management tool that has a set of features used for the delivery, targeting, verification of ads for our advertising campaigns on websites and mobile devices and related reporting; and creating reports on internet user demographics and interests.
To collect, analyze and/or gather your personal information (such as IP address, gender, age and interests of internet users), including through the creation of reports on the demographics of internet users and their interests, for the purpose of helping us understand how visitors interact with our Website and to improve our Website and our products and Services.

Types and uses of personal information collected

We may collect, use, store and disclose different types of personal information about you, which we have grouped together in the table below, which also summarizes the ways in which we plan to use personal information.

We limit the collection and use of personal information to what is reasonably necessary to achieve the specific purposes for which it is collected or as otherwise permitted by law.

Creating an account or user profile on the Website

Type of information

Data related to your user profile, which includes name, surname, postal address, username, password, email address, avatar or profile picture, user preferences for saving your user session for your next visit.

Use

We use this information to create and administer your user profile, to send you notices regarding the administration of your user account, and to allow you to use features reserved for account holders.

Use of the Services

Type of information

Use

You can participate in interactive features on our Website, such as discussion forums, sharing comments, creating teams, and interacting with other Website users. To participate in these interactive features, you may be asked to provide personal information.

Donations and purchases made via the Website

Type of information

Transactional data, which includes data related to subscriptions and purchases on the Website, such as name, email address, delivery address, billing address, and purchase history linked to your user profile. Please note that we do not store any information about your credit cards and process this information through our online payment solution provider.

Use

We use transaction data to process your request and provide you with the products and services you have purchased.

Communication regarding the services and products we offer, or for the purpose of asking a question, submitting a comment, or making a complaint

Type of information

Contact details, which include name, surname, email address, title, telephone number, postal address and contact preferences.

Use

We use this information to process your request and to send you information about the services and products we offer.

Sign up for our mailing lists, email communications and messaging service

Type of information

Marketing data includes your preferences to receive marketing messages from us and your communication preferences, as well as your contact details.

Occasionally, we may have received certain personal information, for example, name, surname, postal code, province, gender, telephone number, address or email.

Use

This data allows us to send you emails about our services or promotions, as well as those of third parties with whom we have a relationship. You can remove your email address from the mailing list at any time by following the instructions in each of our emails. You can also remove your email address from our mailing list by contacting us as indicated in the “Contact Us” section on the last page of this document. Your request will be processed within the prescribed timeframes, if applicable.

Response to a survey on the Website or via a link on the Web to the third-party website

Type of information

Response to a survey on the Website or via a link on the Web to the third-party website.

Use

We use the personal information provided in the survey to improve our Services.

Use of social media

Type of information

This information may include, for example, your name, username, email address, profile picture, age and gender.

Use

We may use this information for the purpose of developing and improving Services, for statistical purposes, and for analyses of our users, their habits and their needs.

Visit our websites

Type of information

Technical data, which includes IP (Internet Protocol) address, connection data, number of clicks and other related information, such as the websites you visited immediately before and after your visit to our Website, your time zone and geographic area settings, the Internet service provider you use and other device technologies you use to access our Website.

Usage data includes the number of visits to the Platform, the average time spent on the Platform, and information on how you use our Services.

Use

We use this information to administer our Website, monitor and improve our services on our Website, determine how our Website is used, understand which portions of our Website are popular, and analyze usage trends and patterns.

Disclosure of personal information

We are committed to sharing personal information with third parties only with your consent or as otherwise permitted by law, and to complying with all legal requirements governing such disclosure. Specifically, we may share your personal information or grant access to it to the following categories of people:

To other users on your team: Your name and avatar or profile picture, the content you choose to share within a team, as well as any comments you choose to post through the Website’s interactive features, will be shared with other members of that team. Since the above includes personal information, this information will therefore be disclosed within the team.
Our service providers: These are third parties who provide services on our behalf under a contract, such as our technology providers. Our service providers are required to implement measures to ensure the confidentiality of the personal information involved and are not authorized to use it for their own purposes, or for any purpose other than necessary for the provision of the services we have entrusted to them.
Judicial, regulatory, police or other authorities vested with investigation powers
We and our service providers may disclose personal information to comply with a search warrant or other validly issued subpoena or binding order from a competent authority, including an investigative body in the event of a breach of an agreement or violation of the law, or as otherwise required or permitted by law. We may also disclose personal information, as necessary, to assert our rights or defenses in legal proceedings, or to prevent actual or suspected loss, personal injury, or property damage.
Any third party to certain business transactions: When the disclosure of personal information is necessary for the completion of certain business transactions to which we intend to be a party, the law permits us to disclose this information to the other party to the transaction, subject to compliance with legal requirements, including obtaining confidentiality agreements from the other party. The transactions in question are those relating to the sale or lease of all or part of our business or assets, changes to our legal structure through merger or otherwise, and obtaining a loan or other form of financing or security to secure certain of our obligations.

Third-party website and services

Our Services may contain links to other websites or third-party services that are not owned, operated, or provided by us, and over which we therefore have no control (“Third-Party Services”). We provide these links for convenience only and do not constitute an endorsement, approval, or recommendation by us of the Third-Party Services to which they lead. The third parties in question are solely responsible for the protection of personal information collected or otherwise processed in connection with the Third-Party Services, and these third parties should have published their own privacy policies. Furthermore, Third-Party Services are subject to the terms of use of those third parties, not ours. We therefore recommend that you carefully review the privacy policies, terms of use, and other legal notices of these third parties.

How we protect your personal information

We are committed to taking reasonable security measures to ensure the protection of the personal information for which we are responsible and to complying with applicable legal requirements regarding the reporting and documentation of security incidents that compromise the protection of personal information. Furthermore, access to personal information within FJL is restricted to those who require it to perform their duties.

Retention of personal information

We are committed to retaining personal information only for as long as necessary to fulfill the purposes for which it is collected and used, or otherwise to comply with legal requirements, after which we will destroy or anonymize it.

Transfers of personal information to other countries

It is possible that the personal information for which we are responsible may be communicated, used, or stored outside of Quebec and Canada, including by some of our service providers who may be located in foreign territory, in which case we undertake to comply with the applicable legal requirements for transfers abroad and to take the measures reasonably necessary to ensure that this information benefits from a degree of protection consistent with applicable law and generally recognized principles.

This information could nevertheless be disclosed to the competent foreign authorities under the laws applicable in the territories concerned.

Changes to the privacy policy

This Policy may be updated from time to time to reflect changes in applicable law or our personal information practices, in which case we will notify affected individuals by email or other appropriate means. We will process your personal information in accordance with the most recent version of this Privacy Policy.

Your rights regarding your personal information

You have the rights detailed below with regard to your personal information, subject to the conditions and exceptions provided by law:

Access to and rectification of personal information: You have the right to access your personal information and the right to request rectification, as applicable, if it is incomplete, inaccurate or ambiguous.
Withdrawal of consent to the use or disclosure of personal information: You have the right to withdraw your consent at any time. However, this will not affect any uses and disclosures made previously or otherwise permitted by law. If you withdraw your consent, we may no longer be able to provide you with the Services, in whole or in part, which may prevent us from responding to some of your questions or requests, providing you with technical support, or assisting you in any other way related to the use of the Services. If this is the case, we will notify you.
Deindexing: You have the right to ask us to stop distributing or deindexing any hyperlink associated with your name.

To exercise your rights, you must contact our Privacy Officer in writing, using the contact information provided in the “CONTACT US” section. We will respond to all legitimate requests within thirty (30) days. If we cannot comply with your request, you will be informed of the reasons and your available remedies.

To communicate with us

For any questions, comments, complaints, or requests related to exercising your rights regarding the protection of your personal information, please contact our Privacy Officer.

Jean Lapointe Foundation
Privacy Officer
Email: info@fondationjeanlapointe.org
105 Normand Street
Montreal, QC, Canada, H2Y 2K6