When it comes to achieving ambitious sporting goals, every detail counts. According to Canada's Alcohol and Health Guidelines, moderate consumption or abstinence can reduce health risks, including negative impacts on physical and mental performance.

Taking a moment to reflect on your consumption can open the door to small, simple adjustments that make a big difference to your energy, clarity of mind and well-being.

A Montrealer who started drinking alcohol at the age of 13 managed to kick the addiction passed down from father to son, and now boasts 23 years of sobriety as well as being CEO of his own company.

Interview with Jean-Philippe Desjardins, founder and CEO of marketing agency Wallrus.

The Fondation Jean Lapointe recently entrusted K72 with the image and campaign mandates for the 28-Day Alcohol-Free Challenge, the well-known February challenge that has been rallying Quebecers around sobriety for 12 years now.

Alcohol consumption is part of our lifestyle. It accompanies our meals, enhances certain social activities, makes us happy, and sometimes even tipsy. Bordeaux, Guinness, Sake Bomb, it doesn't matter, our alcohol consumption translates into an average of 3.3 glasses a week, and the effects on body and mind are manifold.